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Roots of the Crunch: Native Origins

Explore the global journey of chip ingredients and discover unique flavors from around the world

Legend
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The Story of Chip Ingredients

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Sweet Potato

Americas

vs
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True Yam

Africa

The Tuber Rivals

Often confused, but worlds apart. True Yams hail from West Africa and can grow up to 5 feet long, while Sweet Potatoes are ancient American treasures domesticated in Central America over 5,000 years ago.

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Peru · 8000 BC

Over 3,000 varieties

The Inca's Gold

The humble potato was first domesticated in the high Andes of Peru around 8000 BC. The Inca civilization developed over 3,000 varieties, using freeze-drying techniques to preserve them for years.

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Plantain

🫚

Cassava

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Taro

Tropical Bases

Plantains from Southeast Asia, cassava from the Amazon, and taro from the Pacific islands form the base of countless chip varieties across tropical regions, each with unique textures and flavors.

Chips Around the World